News came down this week that [Zaption](http://www.zaption.com), a popular web app that layers quiz question and other interactive features on top of videos, is closing it’s doors on September 30th.
Unlike some of the [other](http://blog.ohheybrian.com/2016/06/the-education-freeconomy-gobbles-up-another/) [recent](http://blog.ohheybrian.com/2015/03/another-casualty-of-the-free-only-economy/) closures, [Zaption is being purchased by a finance firm](https://www.edsurge.com/news/2016-06-30-zap-zaption-sold-to-workday) (Workday) located in San Francisco. The terms of the sale aren’t public, but my guess is that Workday wants to expand it’s learning service to include interactive features for their client base. It adds value to something they’ve already built out and saves the hassle of licensing fees.
User data is valuable in most cases. The immediate concern is that user data will be transferred in this sale with no prior disclosure. I’ve reached out to Zaption via Twitter asking for clarification on the plan for that data. Given the buyer and Zaptions offering, I’m hoping data transfer isn’t in the deal and that the purchase is for the codebase.
There are two important things to remember:
“Free” always has a cost associated with it.